Speaking of the iphone
First off Tucker is right when she says the iphone is just a name card that says, " hello my name is mug me" as a person who was mugged for her ipod- you don't need to tell me twice.
Second off, I deleted my work related post. I'm angry, I'm hurt, I'm irritable and I don't want to talk about it anymore online!
Now getting to far more interesting stuff. I will admit to you that when I grab the paper from my front door on the weekends I do this ritual where I immediately look for what sections I can leave on the staircase for others- I like to lighten my weekend Times load as I can barely cover the Saturday section. 9 out 10 times it use to be that the business section would end up on the outs. But lately- it gets me every times (get it get it- she said "times" instead of "time" it wasn't a typo...oh forget it!)
Anyhoo: this article grabbed me because I obviously must be living under a rock- I had no idea Steve Jobs was embroiled in billions of dollars of S&E scandal. In fact my naive heart was very broken to learn of this CEO's standard practices and how his company is so up his ass that they circled their wagons around him (to use the times wording) to protect him instead of asking him to step down. This to me is a cultural phenomena- business mogul rock stars are unique and not that common- most of us can name only a few: Steve Jobs, Bill Gates, Richard Branson and Mark Burnett- although that last one is a TV mogul and in the public so he does not count. How do we define the talent and skill one must have to understand their brand so infinitesimally that THEY are the brand. Steve Jobs style in creating his product is so quintessentially apple. We all know it and often hate him and his monopoly for ripping us of our money. He corners the market in such a way that we can not live without him. He also attacks us a multi-platform regarding our jobs- if you work in an apple environment. In any case, I find it interesting how these moguls get themselves into trouble for the stupidest reasons- often its needless lies to score a drop in the bucket amount of money- in this case 80 million - sadly that is a drop to Steve Jobs.
here is an excerpt:
IS there anyone who introduces products with more panache than Steven P. Jobs? Let me rephrase that: has there ever been anybody in the history of marketing to introduce products with the sheer, dazzling showmanship of the legendary Apple chief executive?
Mr. Jobs is wearing his trademark jeans and mock turtleneck. From time to time, he breaks into a sly smile as he walks around the stage and whips the crowd into a frenzy. “Today,” he says, “we’re introducing three revolutionary products,” and then he names them: a “widescreen iPod with touch controls,” a “revolutionary mobile phone” and a “breakthrough Internet communication device.” He repeats this mantra several times until it is clear to everyone that the three products are one device: the iPhone.
“Even before it was over,” said Charles Wolf, who covers Apple for Needham & Company, “everybody stood up and applauded Steve. I’ve never seen that at a Macworld.” The stock quickly jumped. Tech bloggers began salivating, even though the iPhone won’t be on the market for months. The next day, Mr. Jobs and his iPhone made the front page of The New York Times.
And Mr. Jobs cemented his reputation as not only a great marketer and a brilliant innovator, but perhaps the single most valuable chief executive in the land. Mr. Jobs is his company’s touchstone, its savior, its tyrant, its guiding light. “The guy is a genius,” Mr. Wolf said. “Without Steve, the stock would fall 25 percent.”
Of course, the fact that Mr. Wolf could even be raising the possibility of an Apple without Mr. Jobs speaks to a somewhat more sobering question surrounding Mr. Jobs these days. Has he broken the law?
UNLESS you’ve been living in the proverbial cave, you know about the other, less pleasant Apple storyline that has been hovering since the summer. The company and its leader are embroiled in the options backdating scandal, which has now ensnared upwards of 200 companies, many of them in Silicon Valley, where the practice was commonplace during the late 1990s tech boom. Mr. Jobs is by far the most prominent executive to be caught up in it. Which also means, inevitably, he is the most prominent subject of interest for federal investigators.
Recent Comments